Manufacturing Videos are more cost-effective and much easier to produce than ever before. Videos make it easier to get your point across and provide valuable information and promote creative genius by using graphics and images to create interest in your company and the products or services you have to offer.
Below are the four of the most compelling reasons to start incorporating video into your industrial inbound marketing campaign.
Let’s face it — videos are everywhere. If you’re not making use of videos in your marketing strategy, you’re at risk of falling behind in the industrial B2B world. Today, companies across all industries are providing video content and those who aren’t are essentially signaling that they’re out of step with current trends and user needs. According to HubSpot, 500 million hours of videos are watched on YouTube every day. Here are some other stats:
We recommend keeping the videos short — around two minutes for YouTube and a minute or less for other social media platforms, like Instagram and Facebook. Although users are watching a lot of videos, it’s difficult to hold their attention.
Followers who share your videos with other users can provide a serious boost to your marketing efforts, introducing you to new prospects and organically increasing brand awareness. The video format allows consumers to get a better feel for your brand personality and provides you with a versatile platform for sharing product information and capabilities, answering commonly asked questions, and showcasing new technologies. Plus, when users share your videos, they signal to others that you’re a trustworthy, knowledgeable brand.
The overall goal of content marketing, of course, is to provide directly relevant, useful information to prospects to convert them into customers — and videos are proving to be highly effective in achieving this goal. According to a survey by Wyzowl, 77% of consumers reported that they’ve been convinced to buy a product or service based on a video.
Unlike written content, videos allow you to showcase your brand character and team personality, making it easier to connect with people on a personal level and establish trust. Because video content can be tailored to many different consumer needs, it’s easy to target users at all different stages of the buying journey; companies can offer videos as general, top-of-funnel overviews, as well as highly detailed, bottom-of-funnel explanations.
According to ReelSEO, 73% of B2B marketers say that video content positively impacts marketing efforts and ROI. If your competitors are offering informative, relevant videos but you aren’t, it might be time to reevaluate your marketing plan and take stock of your overarching company goals.
Ready to get started with video marketing? We can help industrial businesses create persuasive, professional, and highly engaging videos to promote new products and services, highlight specific product lines, and spread the word about your unique company capabilities and experience — for less money than you would expect.