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Manufacturing

We create persuasive, professional, and highly engaging videos to promote new products and services, highlight specific product lines, and spread the word about your unique manufacturing capabilities and experience.

Manufacturing Videos

Manufacturing Videos are more cost-effective and much easier to produce than ever before. Videos make it easier to get your point across and provide valuable information and  promote creative genius by using graphics and images to create interest in your company and the products or services you have to offer. 

 

Below are the four of the most compelling reasons to start incorporating video into your industrial inbound marketing campaign.

1. Your Industrial Buyers Are Watching Videos

Let’s face it —  videos are everywhere. If you’re not making use of videos in your marketing strategy, you’re at risk of falling behind in the industrial B2B world. Today, companies across all industries are providing video content and those who aren’t are essentially signaling that they’re out of step with current trends and user needs. According to HubSpot, 500 million hours of videos are watched on YouTube every day. Here are some other stats:

  • 95% of a message is retained when a viewer watches a video versus only 10% when reading text
  • 68% of people prefer to learn about a product or service through video
  • 65% of executives visit the companies website after viewing a video
  • 39% of executives call a vendor after viewing a video

We recommend keeping the videos short — around two minutes for YouTube and a minute or less for other social media platforms, like Instagram and Facebook. Although users are watching a lot of videos, it’s difficult to hold their attention.

 

2. Videos Are Easy To Share

Followers who share your videos with other users can provide a serious boost to your marketing efforts, introducing you to new prospects and organically increasing brand awareness. The video format allows consumers to get a better feel for your brand personality and provides you with a versatile platform for sharing product information and capabilities, answering commonly asked questions, and showcasing new technologies. Plus, when users share your videos, they signal to others that you’re a trustworthy, knowledgeable brand.

 

3. Videos Are Effective At Increasing Sales

The overall goal of content marketing, of course, is to provide directly relevant, useful information to prospects to convert them into customers — and videos are proving to be highly effective in achieving this goal. According to a survey by Wyzowl, 77% of consumers reported that they’ve been convinced to buy a product or service based on a video.

 

Unlike written content, videos allow you to showcase your brand character and team personality, making it easier to connect with people on a personal level and establish trust. Because video content can be tailored to many different consumer needs, it’s easy to target users at all different stages of the buying journey; companies can offer videos as general, top-of-funnel overviews, as well as highly detailed, bottom-of-funnel explanations.

 

4. Your Competitors Are Already Offering Videos
More and more B2B companies are realizing the benefits of offering video content, positioning themselves as modern, knowledgeable brands with an eye on consumer preferences and technological trends. If you’re not making use of videos in your content marketing campaign, you may be losing out on valuable leads; in today’s increasingly fast-paced digital world, users want to be able to access informative, engaging content quickly and efficiently, and videos allow for easy watching on the go or in the office.
 

According to ReelSEO, 73% of B2B marketers say that video content positively impacts marketing efforts and ROI. If your competitors are offering informative, relevant videos but you aren’t, it might be time to reevaluate your marketing plan and take stock of your overarching company goals.

 

Getting Started With Video Marketing

Ready to get started with video marketing? We can help industrial businesses create persuasive, professional, and highly engaging videos to promote new products and services, highlight specific product lines, and spread the word about your unique company capabilities and experience — for less money than you would expect.

Call us today to discuss your manufacturing video needs: 703-884-1963