Marketing videos are a great way to share your brand’s story through a visual representation aimed at producing a desired result. Today’s consumers are wired to digest visual content. We’d much rather watch a short video than read pages and pages of text. With McLean Corporate Video’s help, your company can visually highlight your product and services while telling your story in an engaging way. Marketers can create amazing B2B videos with storytelling; it’s all about finding the right approach and inspiration.
Every marketer knows the importance of a compelling brand story, but, it can be a bit tricky when it comes to B2B. The products or services in this realm aren’t typically considered flashy enough to generate especially entertaining videos, but this is a huge misconception. With a bit of creativity, everything from Safety to Marketing automation can be marketed in an engaging way.
We approach creative marketing videos with the question, “What makes your business or organization unique?” Showcasing what makes you different allows a customer to connect with you through their own ideals and beliefs. While interviews of team members and management are always a good component of a marketing video, we also encourage creativity. We love to capture the atmosphere of your workplace and the culture behind your company name. This creativity combined with the proper use of graphics and voice-over can easily set your business apart from the competition.
A marketing video can serve many different purposes, from influencing consumer decision making to giving customers a peek inside your company’s culture and values. In every case, the goal is to connect with a customer so they feel comfortable purchasing your product or services.
In a world where consumer attention is a scarce commodity, brands are realizing that reach is no longer enough. Getting someone’s attention is about way more than the creative itself; it’s also about the way that creative is served. Regardless of your goals, McLean Corporate Video can help your brand stand out from the competition with a one-of-a-kind creative marketing video.
Video marketing is a great way for brands to stand out from the many text-based marketing efforts being launched each day. When conducted correctly, a video marketing campaign can help your brand reach new consumers and turn them into loyal customers. We’re in McLean, Virginia, let us help you tell your brand’s story in the most engaging way possible.