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What makes an effective TV ad? The most effective TV commercials are created in such a way that the audience remembers not only the ad, but also the brand and the message behind the ad. This commercial had friends of the restaurant come in for exquisite free french meals in exchange for their acting. To keep on schedule and mindful of everyone’s time we had this spot shot in just 2 hours! The girl in the video wasn’t really proposed to that night.