RVA business attorney, Jim Wilson hired us to create a legal series to help veterans leaving the military to open their own business. The series included advice and information in setting up and sustaining your own business or franchise. Testimonials are basically good reviews and recommendations from clients. And they are extremely powerful marketing opportunities for your business. The reason is because of the credibility they hold. In marketing, people can make all sorts of assertions. For example, we are the fastest, most reliable, best value etc. Testimonials are so influential because they’re seen as more reliable and honest. So instead of selling your business yourself, testimonials can let other people do it for you.