What is involved in video production?

The cost of video production hinges on three major components, all integral to the production process. These components encompass the various stages involved in bringing a video to life:

1. Pre-production: This phase involves strategic discussions and meticulous planning. Scriptwriting constitutes the bulk of pre-production work, comprising around 90% of the overall effort. Crafting the script and refining the video treatment are crucial steps that lay the groundwork for the entire production process. While the initial stages may demand significant effort, they pave the way for a smoother recording and editing process.

2. Production: This phase encompasses the actual shooting of the video. Factors such as the number of locations and individuals speaking on camera play a pivotal role in determining the required production time. The duration of the shoot directly influences the overall cost, with longer shooting schedules typically translating to higher expenses.

3. Post-production: Following the filming phase, post-production involves editing and adding finishing touches to the video. This stage is where decisions are made regarding additional elements such as animation and motion graphics, which can enhance the overall appeal and effectiveness of the final product. Understanding your audience’s preferences and what captivates their attention is essential in determining the necessary enhancements. Components such as animation, motion graphics, voiceover, music, and sound effects are incorporated during post-production. Additionally, the revision process allows for fine-tuning and adjustments to ensure the video meets the client’s expectations. Client feedback and approval are integral to the post-production workflow, ensuring that the final video aligns perfectly with the desired vision.

In summary, the cost of video production is influenced by the intricacies of each stage in the production process. From meticulous planning and scriptwriting to the actual filming and post-production enhancements, every component contributes to the overall expense. By understanding and effectively managing these components, clients can ensure the creation of a high-quality video that effectively communicates their message.

 

Video Production Guidelines

For promotional videos, keep the length to under two minutes, and grab the viewer’s attention in the first 5–10 seconds.
For social media posts, keep the length under 30 seconds ( thank TikTok for the reduction in time )
Use one style for transitions throughout the video. A simple cut is preferred.
Make sure your script is approved by all the team members including the bossman/woman.
Likewise, when going through the revision rounds make sure the key decision makers are active in the process.