Top Trends for Corporate Videos in 2024   Top Trends for Corporate Videos in 2024, corporate videos continue to evolve to meet the changing demands of audiences and businesses alike. Here are six top trends shaping the landscape of corporate videos this year: 1. Interactive Videos: Interactive videos are gaining traction as a powerful tool...

Elements that Influence Emotions There are various creative elements that influence emotions. These elements are often employed in artistic and creative endeavors, including visual arts, literature, music, film, and more. Here are some examples: Creative Color: Different colors can evoke distinct emotional responses. For example, warm colors like red and orange are often associated with...

What types of videos can I create?   At McLean Corporate Video, we offer a versatile range of video production services tailored to your needs. Our offerings include How-To videos demonstrating product or service functionality, promotional web commercials to enhance brand visibility, corporate introductions showcasing your company’s mission and values, educational tutorials for user guidance,...

Creative Elements that Influence Emotions There are various creative elements that influence emotions. These elements are often employed in artistic and creative endeavors, including visual arts, literature, music, film, and more. Here are some examples: Creative Color: Different colors can evoke distinct emotional responses. For example, warm colors like red and orange are often associated...

How to Make an Emotional Video How to make an emotional video requires careful planning, thoughtful storytelling, and attention to details. Here’s a step-by-step guide to help you make an emotional video: Define the Purpose: Determine the objective of your video. Are you aiming to inspire, evoke empathy, raise awareness, or share a personal story?...

Elevating the Hiring and Onboarding Process for Interns Elevating the hiring and onboarding process for interns in the dynamic landscape of modern business, refining the process of hiring and onboarding interns transcends mere necessity and becomes a strategic advantage. This detailed guide seeks to shed light on improving internship programs, focusing on creating a symbiotic...

Instagram Marketing for Small Business Marketing for Small Business, if you’re a small business owner, it’s important to ensure you’re taking advantage of all the marketing channels available. One powerful platform that is often overlooked is Instagram. Instagram can be a great way to connect with your customers and promote your products and services. In...

Why Hire a Video Production Company Why hire a video production company can offer numerous benefits and advantages for individuals and businesses looking to create high-quality videos. Here are some reasons why you might consider hiring a video production company: Professional expertise: Video production companies have experienced professionals with specialized skills in various aspects of...

Five tips for preparing to speak on camera Preparing for a video testimonial or just talking about your business in front of a camera can be very intimidating. Sometimes that lens feels like there’s 1000 eyes looking at you and that can be very unnerving. With over 14 years of experience and guiding people through...

Testimonials are valuable marketing tools because they are authentic customer feedback. It is a symbolical mix of traditional word-of-mouth and modern audiovisual marketing tools. But not all testimonials are created equal: testimonial video production needs to look both professional and authentic in order to be effective and reflect positively on your brand. Essentials of Effective...