Testimonials are valuable marketing tools because they are authentic customer feedback. It is a symbolical mix of traditional word-of-mouth and modern audiovisual marketing tools. But not all testimonials are created equal: testimonial video production needs to look both professional and authentic in order to be effective and reflect positively on your brand. Essentials of Effective...

The Power of a Strong Client Testimonial Video It’s one thing to read a positive review about your business, but imagine if your clients could hear and watch your successful customers’ testimonials. Through a client testimonial video, you can show the face of someone happy with your services. They can share their honest experiences. The...