Manufacturing videos are the backbone of the modern marketing department. They demonstrate the capabilities of your company, introduce new products, and explain how those products will benefit the customer.
These powerful marketing tools are inherently captivating, and when done well, can build trust in your products and business. Relatable videos establish trust by showing consumers how you’re similar to them, which makes it easier for them to relate to your company’s values. Plus, videos with human faces appeal more strongly to prospective customers than those without because they demonstrate transparency and build trust.
Creating Captivating Manufacturing Videos
The manufacturing process can be mesmerizing and captivating. Take advantage of this fact by including a clear and concise video of your manufacturing process in all product marketing, especially your website. If possible, choose footage that’s not only exciting but also clearly explains the benefits your products provide to customers. To explain the benefits, you need captions or subtitles on each step and a description beneath each image.
The Benefits of Manufacturing Videos
The benefits of manufacturing videos are many. They’re fun to watch, plus they let your customers know that you have nothing to hide. They also tell your customers that you’ve put a lot of thought into your product design, which builds trust.
First, let’s talk about what manufacturing videos are and why you should use them in your marketing campaigns (and on your website). Most importantly, they demonstrate that you stand behind your work, methods, and products.
The term “manufacturing video” refers to a video that documents the entire manufacturing process, from start to finish. It tends to follow this format:
- A narrator talks about the company and details its mission statement, product line, or business model.
- Some quick shots of your production processes (i.e., assembly).
Contact McLean Corp. Video to learn more about manufacturing videos today.