Video Producer versus DIY   The age old dilemma pay for quality versus DIY ( Do it Yourself )? You’re on a budget and hey it looks easy enough from what you’ve seen on TV or YouTube… or anywhere on the internet. Keep this in mind, who shot and edited that video? Technology has brought...

The Cost of Video Production: What to Consider   The cost of video production has always been a mystery. Doesn’t matter whether you run your own shop or are the marketing manager for a large corporation. Everyone has budgets to honor and sometimes the first question is ” How much for a video?” Like buying...

Video content has rapidly increased across the internet over recent years. In particular, unboxing and how-to videos appear to be two of the most popular styles of video. But why is this? What makes these two styles so well received?  Unboxing Videos If you have no idea what unboxing videos are, the name says it...

How many revisions in video production process should I receive?  This is a great question and it really comes down to speaking with the production company you’re interviewing to get that number. You get 2 rounds of revisions at each stage of the process with most video production companies. Normally, if the video is longer than five minutes you’ll...

What is involved in video production? There are 3 major components that determine the cost of a video and they’re all encompassed under what it takes to produce a video. Here are the key components that are involved in video production process; Pre-production; discussing the strategy and planning of the video Script writing is 90%...

Why do clients appear to change their minds?   The answer can seem pretty simple. Clients changed their mind because they’re paying the bill. Yeah, that’s funny until the whole thing becomes real and then it’s regrettable. In our umpteen years of experience we find it clients change their mind when not all the requirements...

Five tips for preparing to speak on camera Preparing for a video testimonial or just talking about your business in front of a camera can be very intimidating. Sometimes that lens feels like there’s 1000 eyes looking at you and that can be very unnerving. With over 14 years of experience and guiding people through...

Five tips for Preparing Yourself for Your Video Presentation We’ve all been there before first, second, third or fifth time you’re going to be on camera and you never really get used to the nuances which are key takeaways to prepare for that day. Whether it’s what you’re wearing to how well you’re prepared to...

Manufacturing videos are the backbone of the modern marketing department. They demonstrate the capabilities of your company, introduce new products, and explain how those products will benefit the customer. These powerful marketing tools are inherently captivating, and when done well, can build trust in your products and business. Relatable videos establish trust by showing consumers...

Behind-the-scenes videos have been a staple form of entertainment and skill-sharing for decades in the film industry. From boundary-pushing documentaries to hit TV shows like The Office, people are simply drawn to footage that portrays (or seems to portray) real life. Recently, this genre has emerged as a popular type of marketing video that companies...