Manufacturing videos are the backbone of the modern marketing department. They demonstrate the capabilities of your company, introduce new products, and explain how those products will benefit the customer. These powerful marketing tools are inherently captivating, and when done well, can build trust in your products and business. Relatable videos establish trust by showing consumers...

Behind-the-scenes videos have been a staple form of entertainment and skill-sharing for decades in the film industry. From boundary-pushing documentaries to hit TV shows like The Office, people are simply drawn to footage that portrays (or seems to portray) real life. Recently, this genre has emerged as a popular type of marketing video that companies...

With so many businesses competing for attention, even in niche industries, it’s increasingly important for owners and upper-level employees to invest in promotional material that directly impacts driving profits. With the omnipresent nature of social media, many companies turn to digital platforms to showcase how their unique products, services, and brands separate them from the...

Testimonials are valuable marketing tools because they are authentic customer feedback. It is a symbolical mix of traditional word-of-mouth and modern audiovisual marketing tools. But not all testimonials are created equal: testimonial video production needs to look both professional and authentic in order to be effective and reflect positively on your brand. Essentials of Effective...

The online marketplace is arguably the most competitive in the world. Where many businesses thirty years ago competed locally or perhaps regionally, they are now challenged by national or even international competitors. More than ever, it is important that you make your business stand out from the rest, and corporate videos are a good way...

Consumers love getting the inside scoop, and corporate video content takes viewers behind the scenes to see the inner workings of your company. It’s a great way to share information about your company while deeply engaging the viewers. But it’s not always easy to cultivate compelling content from your employees. After all, they’re often not...