Testimonials are valuable marketing tools because they are authentic customer feedback. It is a symbolical mix of traditional word-of-mouth and modern audiovisual marketing tools. But not all testimonials are created equal: testimonial video production needs to look both professional and authentic in order to be effective and reflect positively on your brand. Essentials of Effective...

Creating an Engaging Employee Training Video When you have a load of newcomers entering your workplace, you will need to conduct thorough onboarding and training to ensure they understand your company branding, values, rules, and regulations. By creating a thoughtful employee training video, you can make your new staff excited to work for you and...