Video Producer versus DIY   The age old dilemma pay for quality versus DIY ( Do it Yourself )? You’re on a budget and hey it looks easy enough from what you’ve seen on TV or YouTube… or anywhere on the internet. Keep this in mind, who shot and edited that video? Technology has brought...

The Cost of Video Production: What to Consider   The cost of video production has always been a mystery. Doesn’t matter whether you run your own shop or are the marketing manager for a large corporation. Everyone has budgets to honor and sometimes the first question is ” How much for a video?” Like buying...

What are payment & contract terms? When you accept a contract, you may be required to pay 50% of the project total up-front. Payment can be made using company check or PayPal for example. The remaining 50% is due when you receive the final video or even just the rough draft ( edit master). Every company will have...

Five tips for preparing to speak on camera Preparing for a video testimonial or just talking about your business in front of a camera can be very intimidating. Sometimes that lens feels like there’s 1000 eyes looking at you and that can be very unnerving. With over 14 years of experience and guiding people through...

Marketing Video Made Simple for Senior Entrepreneurs By Sharon Wagner Welcome to this month’s marketing video blog! If you’re a senior entrepreneur, you have a lot of life and professional experiences you can draw on to make your venture a success. From knowing how to network and collaborate, to finding innovative ways to get your...

The advantages to outsourcing your marketing video project that your boss was so sweet to slap on your desk on top of the mountain of work you already have! Or How can I get this video project to look like Marvel with doing as little work on it as possible! When was the last time...

Five tips for Preparing Yourself for Your Video Presentation We’ve all been there before first, second, third or fifth time you’re going to be on camera and you never really get used to the nuances which are key takeaways to prepare for that day. Whether it’s what you’re wearing to how well you’re prepared to...

The advantages to outsourcing your marketing video project that your boss was so sweet to slap on your desk on top of the mountain of work you already have! Or How can I get this video project to look like Marvel with doing as little work on it as possible! When was the last time...

Manufacturing videos are the backbone of the modern marketing department. They demonstrate the capabilities of your company, introduce new products, and explain how those products will benefit the customer. These powerful marketing tools are inherently captivating, and when done well, can build trust in your products and business. Relatable videos establish trust by showing consumers...

Behind-the-scenes videos have been a staple form of entertainment and skill-sharing for decades in the film industry. From boundary-pushing documentaries to hit TV shows like The Office, people are simply drawn to footage that portrays (or seems to portray) real life. Recently, this genre has emerged as a popular type of marketing video that companies...