Testimonials are valuable marketing tools because they are authentic customer feedback. It is a symbolical mix of traditional word-of-mouth and modern audiovisual marketing tools. But not all testimonials are created equal: testimonial video production needs to look both professional and authentic in order to be effective and reflect positively on your brand. Essentials of Effective...

The online marketplace is arguably the most competitive in the world. Where many businesses thirty years ago competed locally or perhaps regionally, they are now challenged by national or even international competitors. More than ever, it is important that you make your business stand out from the rest, and corporate videos are a good way...

Consumers love getting the inside scoop, and corporate video content takes viewers behind the scenes to see the inner workings of your company. It’s a great way to share information about your company while deeply engaging the viewers. But it’s not always easy to cultivate compelling content from your employees. After all, they’re often not...

Appealing to your target market is an essential part of any business. Never before have there been so many avenues to reach people, but it’s becoming clear that video is the best way to engage with current and future clients. Creating innovating and captivating corporate video content is within your grasp when you hire experts...

Rely On Movie-Makers Who Have You Covered When it comes to your project, you want movie makers who won’t leave you hanging when the filming is complete. Sometimes, mistakes can be made during filming, or you may face obstacles that could impact how some of the takes appear. Fortunately, with the magic of post production...

Every second, more than an hour of video is added to YouTube. How many of these hours of content feature sleepy kittens? Never enough. The numbers are growing with social media every year and there seems to be no tapering off. One element in particular is the use of smartphone photos and videos. Marketers know that...

If you're working on a corporate piece, where do you start? Do you lather on and on about your credentials? People don’t care about your credentials. Sure, they are interested to know you’re a leader in your profession but can you ease their pain? Many times when creating your company landing page video you may...

Creating an engaging promotional video, either it’s a commercial bumper or a longer social video, is not an art. It’s a craft that can be taught and learned. In this article, we review 11 psychology-based tricks that commercial producers use to create attention-grabbing videos. This list is applicable to live-action video and animation alike. If...

Creating an Engaging Employee Training Video When you have a load of newcomers entering your workplace, you will need to conduct thorough onboarding and training to ensure they understand your company branding, values, rules, and regulations. By creating a thoughtful employee training video, you can make your new staff excited to work for you and...

The Power of a Strong Client Testimonial Video It’s one thing to read a positive review about your business, but imagine if your clients could hear and watch your successful customers’ testimonials. Through a client testimonial video, you can show the face of someone happy with your services. They can share their honest experiences. The...