5 Top Reasons to Make a Testimonial Video 5 top reasons to make a testimonial video are an effective way to share positive experiences and opinions about a product, service, or brand. They provide social proof and can greatly influence potential customers or clients in their decision-making process. Here are five top reasons to create...

3 Types of Video Marketing   3 Types of Video Marketing for Social Media has become a vital marketing tool, and video marketing is a key part of driving online engagement. For social media marketing to be effective, it is important that you develop a strategy that matches your specific objectives. Following are three types...

What are payment & contract terms? When you accept a contract, you may be required to pay 50% of the project total up-front. Payment can be made using company check or PayPal for example. The remaining 50% is due when you receive the final video or even just the rough draft ( edit master). Every company will have...

With so many businesses competing for attention, even in niche industries, it’s increasingly important for owners and upper-level employees to invest in promotional material that directly impacts driving profits. With the omnipresent nature of social media, many companies turn to digital platforms to showcase how their unique products, services, and brands separate them from the...

Testimonials are valuable marketing tools because they are authentic customer feedback. It is a symbolical mix of traditional word-of-mouth and modern audiovisual marketing tools. But not all testimonials are created equal: testimonial video production needs to look both professional and authentic in order to be effective and reflect positively on your brand. Essentials of Effective...

Consumers love getting the inside scoop, and corporate video content takes viewers behind the scenes to see the inner workings of your company. It’s a great way to share information about your company while deeply engaging the viewers. But it’s not always easy to cultivate compelling content from your employees. After all, they’re often not...

Appealing to your target market is an essential part of any business. Never before have there been so many avenues to reach people, but it’s becoming clear that video is the best way to engage with current and future clients. Creating innovating and captivating corporate video content is within your grasp when you hire experts...

Creating an Engaging Employee Training Video When you have a load of newcomers entering your workplace, you will need to conduct thorough onboarding and training to ensure they understand your company branding, values, rules, and regulations. By creating a thoughtful employee training video, you can make your new staff excited to work for you and...

The Power of a Strong Client Testimonial Video It’s one thing to read a positive review about your business, but imagine if your clients could hear and watch your successful customers’ testimonials. Through a client testimonial video, you can show the face of someone happy with your services. They can share their honest experiences. The...